Telenet is the largest Flemish telecom company. It sells both digital and physical products for mobile and internet solutions. Telenet’s mission is to connect people and create experiences to improve everyone’s quality of life.
Telenet decided to encourage people to collect all used mobile telephony products in their stores for recycling. So they asked us to come up with ideas for their head office as conversation starters for their new recycling program.
Telenet collected 11 pallets with recycled materials that we first had to separate. For this huge job we called in the help of our network. In the end, we were left with a considerable amount of usable materials for further research.
In addition, we established in a workshop that Telenet’s brand archetype is “the neighbour” with which we can provide direction for the concept to be developed.
From the collected and separated materials, we made a selection of no less than 8 products that we further investigated, including telephone cases, hanging systems for the cases in the shops, wire material for chargers and headphones and screen protectors.
In the end, Telenet was allowed to make 2 tables with benches that are now the eye-catchers in the central meeting room. And we are looking at how we can further translate the concept into retail channels, among other things. To be continued…
Sven Noordhoek
E. sven@wastecraft.nl
M.+31 (0)6 15 86 53 97