FruitMasters is a sales organization to which more than 400 fruit growers are affiliated. They take care of the marketing of their fruit in the Netherlands as well as abroad. FruitMasters guides the fruit from cultivation to purchase by the consumer. From sorting and packaging to marketing and shop floor presentation.
During the transport and packaging of the different types of fruit, many packaging and transport solutions are used, including pallets and crates. FruitMasters is very conscious about purchasing and recycling the materials used for this. But of course not everything can be reused and sometimes things break. The question was “what can make from this broken material?”
FruitMasters uses plastic to wrap fruit, plastic rope and crates to transport the fruit. The crates in particular are very characteristic in the industry.
Due to the characteristic features of the crates and the fact that they are made of HDPE, they are very suitable for sheet material.
FruitMasters is a typical Caregiver brand. It is a cooperative enterprise that is primarily committed to its members. So caring is in her DNA. That’s why we came up with the idea to make a flower pot for apple trees.
The crates sometimes fall and break. It was precisely this breaking that we found interesting to saw the box further into pieces to make the plate material. You can still see the characteristic details of the crate in these coarse pieces.
The final pot has a size of no less than 1x1x1 meter. To complete the design, we have given the pot a visual thickening at the top so that it feels even more solid.
FruitMasters used the apple-tree container to share their story with all stakeholders through social media and their industries main news magazine.