AVR – MAGICAL CUPBOARD

AVR (Afval Verwerking Rijnmond) asked us to think about how we can demonstrate how good their post-separation plant is. Of course our answer was: by showing that you can even create design with your waste.

NOT “JUST” DESIGN

But we set our bar a lot higher than our own criteria. The design object also had to be worthy of Dutch Design Week.

OUR BRIEF

The children provided us with many ideas. An object that returned frequently was a cupboard. But not just any cupboard. This one had to have a great idea. And in terms of colors, no confetti party, but rather a well-considered color palett

INSPIRATION

Together with the designers of this project, we went to AVR to look at their separated waste streams for inspiration. There we discovered that some toys may be old and sometimes worn out, but they still put a smile on our faces.

At the AVR plant.

THE MAGIC CUPBOARD

The end result was shown during the Dutch Design Week 2023: the Magical Cupboard, inspired by the graphic identity of AVR. When you look as an adult, you see the rainbow color of AVR in the cap pattern on the cabinet shelves. But if you are a child, you can also see the bottom. And there you see the pressed toys “floating through the closet shelves”.

Final design.

Looking down (adult perspective).

Looking up (child perspective).

Dutch Design Week 2023

During Dutch Design Week we unveiled the cupboard together with the children of the Petje Af Foundation. The cabinet even became part of the Dutch Circular Design exhibition.

The kids from Stichting Petje Af at the opening.

WANT TO KNOW WHAT WE CAN CRAFT FROM YOUR WASTE?

Sven Noordhoek
E. sven@wastecraft.nl
M.+31 (0)6 15 86 53 97