OUR MISSION

We want to make people enthusiastic about using materials more sustainably. By showing them the value of recycling.

That is why we think it is important that you can always see and recognize that recycled items are made from waste. That you can even make design items out of it.

The more people see that their waste comes back into their daily lives in a beautiful way, the more people become aware of the value of waste material. And the more enthusiastic they become about dealing with waste material in an even more sustainable way.

WHAT WE DO

WasteCraft makes design products where it is always clear that the product is made from waste. We convert that waste into a stunning visual design.

We work on behalf of companies and have made a number of design products ourselves that we market independently, such as CapsPlate, sheet material made from recycled plastic caps.

For companies we make design products from their own waste stream material to give their sustainability story a kickstart. We call this their “conversation starter”. We accelerate this story through PR and communication campaigns centered around their conversation starter.

THE PROCES

To help you create a unique design product made from your own waste, together with a remarkable PR and communication campaign that makes your sustainability story come alive, we follow our 6-phases process. Part of this process is a creative journey we take together. It is exciting and we do not always know the outcome, but by experience we know it is great content to share. We budget each step separately so that you have maximum control over the process.

PHASES EXPLAINED:

PHASE 1

Together we do a session in which we determine the identity of your organization, your brand.

PHASE 2

  • We make a mini band story in which it becomes clear what you are fighting for and against. This is an important part of our brief, and the starting point for your story to tell.
  • We analyze your waste flows and select the material which one is most suitable for turning it into plate material.


PHASE 3

We make a number of concepts and visualizations for your conversation starter to choose from.

PHASE 4

We make plate material from your waste. Not just plate material, but design.

PHASE 5

  • We produce the first conversation starter from the plate material.
  • We record the making process in photography so that you can use it to tell your story.
  • Also the end result will be photographed beautifully.
  • We have all the ingredients to create a remarkable PR and communication campaign for you to tell your sustainability story in the most inspiring way.


PHASE 6

If you want, we can create more of your conversation starters, for example to place in your organization or to give away to your staff or other stakeholders.

THE TEAM

WasteCraft is founded by Sven Noordhoek, Lisanne Kamphuis, Aernout Zappey and Rogier Heijning. We have a long experience working with recycled materials and making design products. But the true power of WasteCraft lies in understanding companies and their need to reach out to their stakeholders. Our background is in communication, marketing, design, advertising and project management. Previous companies we started working with recycled materials are Kunst-SPlastic Whale and WasteBoards.

CEO and New Business
Sven Noordhoek

Design director
Lisanne Kamphuis

COO
Aernout Zappey

Creative director
Rogier Heijning

WASTECRAFT & NETWORK

WasteCraft is not just a waste design company. It is foremost a network of inspiring communication specialist and designers that know how to craft beautiful products from waste that fit your company’s brand profile and are worth talking about. The waste material selected in phase 2 determines this collaboration. Though working with great designers on a project, WasteCraft is always in the lead to make sure the final result will be more than satisfying.

WANT TO KNOW WHAT WE CAN CRAFT FROM YOUR WASTE?

Sven Noordhoek
E. sven@wastecraft.nl
M.+31 (0)6 15 86 53 97