OUR MISSION

We want to make people enthusiastic about using materials more sustainably. By showing them the value of recycling.

That is why we think it is important that you can always see and recognize that recycled items are made from waste. That you can even make design items out of it.

The more people see that their waste comes back into their daily lives in a beautiful way, the more people become aware of the value of waste material. And the more enthusiastic they become about dealing with waste material in an even more sustainable way.

WHAT WE DO

WasteCraft makes design products where it is always clear that the product is made from waste. We convert that waste into a stunning visual design.

We have a portfolio of design products that we market independently, such as CapsPlate, WasteBoards, side tables and Light screens. You can read more about them in the products section in the menu.

For companies we make design products from their own waste stream material to give their sustainability story a kickstart. We call this their “conversation starter”. We accelerate this story through PR and communication campaigns centered around their conversation starter. You can read more about them in the projects section in the menu.

THE PROCES FOR COMMISSIONED PROJECTS

To help you create a unique design product made from your own waste, together with a remarkable PR and communication campaign that makes your sustainability story come alive, we follow our 6-phases process. Part of this process is a creative journey we take together. It is exciting and we do not always know the outcome, but by experience we know it is great content to share. We budget each step separately so that you have maximum control over the process.

PHASE 1

Together we do a session in which we determine the identity of your organization, your brand.


PHASE 2

  • We make a mini band story in which it becomes clear what you are fighting for and against. This is an important part of our brief, and the starting point for your story to tell.

  • We analyze your waste flows and select the material which one is most suitable for turning it into plate material.


PHASE 3

We make a number of concepts and visualizations for your conversation starter to choose from.

PHASE 4

We make plate material from your waste. Not just plate material, but design.


PHASE 5

  • We produce the first conversation starter from the plate material.

  • We record the making process in photography so that you can use it to tell your story.

  • Also the end result will be photographed beautifully.

  • We have all the ingredients to create a remarkable PR and communication campaign for you to tell your sustainability story in the most inspiring way.


PHASE 6

If you want, we can create more of your conversation starters, for example to place in your organization or to give away to your staff or other stakeholders.

THE TEAM

WasteCraft is founded by Sven Noordhoek, Aernout Zappey and Rogier Heijning. We have a long experience working with recycled materials and making design products. But the true power of WasteCraft lies in understanding companies and their need to reach out to their stakeholders. Our background is in communication, marketing, design, advertising and project management. Previous companies we started working with recycled materials are Plastic Whale and WasteBoards.

DUTCH CIRCULAR DESIGN

We recently started the Dutch Circular Design foundation to collaborate with like minded designers. You can read more about it at www.dutchcirculardesign.com

SVEN NOORDHOEK
Ceo & New Business

AERNOUT ZAPPEY
Coo & Legal

ROGIER HEIJNING
creative Director

WASTECRAFT & NETWORK

WasteCraft is not just a waste design company. It is foremost a network of inspiring communication specialist and designers that know how to craft beautiful products from waste that fit your company’s brand profile and are worth talking about. The waste material selected in phase 2 determines this collaboration. Though working with great designers on a project, WasteCraft is always in the lead to make sure the final result will be more than satisfying.

PART OF DUTCH CIRCULAR DESIGN

Besides our own netwerk we are part of a collaboration: Dutch Circular Design. Together we share the vision to create design form waste and keeping the waste visible. And together we are more than alone, we are capable of designing and producing complete spaces like lobby’s, hotel rooms, meeting rooms, you name it!

You can see more of the Dutch Circular Design collaborative here.

WANT TO KNOW WHAT WE CAN CRAFT FROM YOUR WASTE?

Sven Noordhoek
E. sven@wastecraft.nl
M.+31 (0)6 15 86 53 97